Long Tail Keywords…Have you heard about it???
One needs to have a smart marketing strategy along with right keywords for getting quality and high traffic. Long Tail Keywords come into play here. It is generally noticed that it is difficult to attain a good ranking on SERPs for competitive keywords. Targeting more specific and less competitive keywords is better way to get good traffic to your website or blog. Long tail keywords always perform better and help to target more specific search queries. It also increases the probability of your website visibility on SERPs. Long tail keywords are those that have at least three, and some times as many as five words in the phrase. Basically competition of a keyword depends upon its length. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords. Hence, the very famous adage – “Use head keywords to generate volume and long tail keywords to generate profit.”
You can target long tail keywords for your article by using it in your title tag.
When you search something in Google, it shows keywords along with your own keywords. Related searches come at the bottom of the result page, above the ‘page 1 to 10′ list. You can also look for related searches on other search engines for more long tail keywords.
Try to know all the long tail keywords that sites like ehow, about.com and squidoo target. All the keywords targeted by them have undoubtedly high search volume. Also, try checking the Wikipedia page. Look at the table of contents for long tail keywords and write articles on those keywords on your website.
Log in to your Google analytics and check for highly performing keywords that lead visitors to your website. By looking at those keywords, you will find a list of long tail keywords that are leading traffic to your website. Hence, write an article or create a webpage that targets exactly those keywords. By doing this, you will surely get tons of traffic.
Google Suggestions can help you a lot in finding long tail keywords related to your query search. In this image , you can see while searching ethical hacking in Google, it is showing more suggestions like ethical hacking certification, ethical hacking training, etc. that are related to your query.
Use keyword tools to find some more long tail keywords related to your query. Adwords keyword tool is the best option to find long tail keywords. There are also many other keyword tools like Keyword Niche Finder and WordStream Keyword Tool through which you can find many long tail keywords that generate high traffic to your website or blog.